As a third generation jiu-jitsu master in the Gracie Family, I’ve spent my entire life studying the most efficient ways to neutralize violent aggressors in the context of real fights. After becoming increasingly frustrated with the lack of ways to carry an unworn hoodie, I finally decided to apply my multi-generational problem-solving DNA to my hoodie dilemma, and it worked! Within 30 minutes, I had my first functional prototype, and less than 12 months later, the world was introduced to the Hero Hoodie. Since then, we’ve built an incredible team, expanded the product line, appeared on Shark Tank, and developed incredible relationships with customers all over the world.
It’s been a crazy ride, but it’s just the beginning! Thanks for joining us on the journey.
Rener Gracie
CEO, Quikflip Apparel
Surviving Shark Tank
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Rener Gracie takes Quikflip to Shark Tank and lives to tell the story. Watch the full episode as well as Rener's exciting breakdown of his experience in the tank!
Your Hoodie for our Hoodie?
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Random people were given the opportunity to trade the hoodies on their backs for Quikflip hoodies. You won't believe what happened!
60-Second Challenge
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How easy is the Quikflip conversion process? We hit the streets with a bunch of hoodies to find out!
Hero Hoodie Hits the Streets
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With his first Hero Hoodie prototypes in hand, Rener Gracie hit the streets of Venice Beach to introduce the world to the magic of Quikflip for the very first time!
