Free domestic shippingFree returns★★★★★ 1,894 reviews
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★★★★★1,894 reviews

The Hero Hoodie Classic

The only hoodie that carries itself.

Premium fleece zip-up one second, full-size backpack the next. All in one flip.

  • 20-second flip
  • Full-size backpack

Free shipping & free returns · As seen on Shark Tank

The Quikflip System

  1. Wear it

    Wear it

    A premium fleece zip-up you'd reach for anyway. Nobody knows it's hiding a backpack.

  2. Flip it

    Flip it

    Tuck the hoodie into its built-in pocket and pull out the hidden straps. No detachable parts.

  3. Pack It

    Pack It

    A full-size drawstring backpack on your back. About 20 seconds, hands free.

Built for the in-between

One layer. All day long.

Cool morning. Midday heat. Evening chill. One layer, always ready.

7:00 AM
58°

Cool morning. Wear it like any other hoodie.
Heating up. Tuck it into its own pocket.
Midday heat. Carry it as a full-size pack.
Cooling off. Pull it out and flip it back on.
Evening chill. Right back where you need it.
Converting

The details

Built to wear every day.

  • Fabric

    60/40 cotton-poly blend — soft, breathable, and wrinkle-resistant.

  • Fit

    Unisex regular fit. True to size for men; women size down.

  • Weight

    8.0 oz midweight French terry with a soft, structured feel.

  • Slide&Bite®

    Fully adjustable Slide&Bite® backpack strap cord locks.

  • Pocket

    Built-in pocket inside the backpack for everyday essentials.

  • Care

    Wash cold inside-out, tumble dry low to reduce pilling.

As seen on

Lori Greiner offered $500,000 on national television.

TIME Magazine Best Invention ★★★★★ 1,894 reviews Patented: Backpack-conversion technology
Hero Hoodie Lite

Also available

Hero Hoodie Lite

Same flip, lighter feel. A breathable everyday layer for warmer days and travel — packs down even smaller.

★★★★★ 1,894 reviews

People don't buy just one.

Good questions

Before you flip.

Unzip the hoodie and tuck it into the pocket sewn into its own lining, then pull out the hidden straps. You've got a full-size drawstring backpack in about 20 seconds — and nothing detaches, so there's nothing to lose.

More than you'd think. A day's worth of layers, a water bottle, snacks, a tablet — whatever you'd normally cram under your arm. It carries like a standard cinch pack and rides comfortably on both shoulders.

It fits true to size, like your favorite zip-up, in XS through 3XL. Between sizes? Size down for a trim fit or up for room to layer. The full size chart lives on the product page.

Carry less. Wear more.

Shop the Hero Hoodie — $54.95